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Udacity

A/B Testing for Business Analysts

via Udacity

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Overview

Learn how to design business experiments and analyze results through developing proficiency in randomized and matched-pair design A/B tests.

Syllabus

  • A/B Testing Fundamentals
    • Understand the fundamentals of A/B testing, including selecting target and control units and variables and the duration of a test.
  • Randomized Design Tests
    • Select test and control variables and understand the importance of sample size. Design a randomized design A/B test and analyze the results.
  • Matched Pair Design Tests
    • Match test units to control units. Design a matched pair design A/B test and analyze the results.
  • Matched Pair Practice
    • Use trend and seasonality as control variables for a matched pair design A/B test.

Taught by

Patrick Nussbaumer

Reviews

4.3 rating at Udacity based on 6 ratings

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