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Web Analytics and A/B Testing Basics

EDUCBA via Coursera

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Overview

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Master the fundamentals of A/B Testing, Landing Page Optimization, and Website Conversion Strategies to improve user engagement and business growth. Learn how to analyze website performance, optimize webpage elements, and make data-driven marketing decisions using practical tools and techniques. This course helps learners understand how A/B testing improves conversion rates, lead generation, and ROI through real-world examples and practical workflows. Learners will explore landing page optimization, CTA testing, conversion metrics, and website performance analysis using Google Analytics and Blogger.com. The course also covers essential HTML concepts required for analytics tracking and experiment setup. By the end of the course, learners will be able to create test hypotheses, configure experiments, analyze user behavior, and optimize websites for better business outcomes. Ideal for beginners in digital marketing, website owners, freelancers, and professionals looking to improve website performance and conversion optimization skills.

Syllabus

Foundations of On-Page Optimization & Testing

Learn the core concepts of A/B testing, conversion optimization, and on-page optimization strategies used to improve website performance, user engagement, and business decision-making.

Planning & Executing Effective A/B Tests

Explore practical methods for planning A/B tests, optimizing landing pages, improving CTAs, and creating data-driven testing strategies to increase conversions and ROI.

Tools, Techniques & Final Wrap-Up

Understand how to use Google Analytics, Blogger.com, HTML tags, and website optimization tools to configure experiments, track user behavior, and analyze website performance.