Overview

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Explore a practical leadership framework built around five principles: Potential, Purpose, People, Playbook, and Pay It Forward. Through reflection, real-world examples, and applied activities, you will learn to recognize potential, clarify your purpose, empower teams, translate vision into an actionable playbook, and practice responsible stewardship. The Specialization is led by Marshall University President Brad D. Smith, former CEO of Intuit and co-founder of the Wing 2 Wing Foundation, drawing on decades of leadership across business, higher education, and philanthropy.

Syllabus

Course 1: The Principles of Leadership: Intro + Potential
Course 2: The Principles of Leadership: Purpose + People
Course 3: The Principles of Leadership: Playbook + Pay It Forward

Courses

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By completing this introductory course, you will be able to evaluate your personal leadership potential, practice people-centered leadership, and use the Situation-Behavior-Impact (SBI) framework to deliver constructive feedback. Designed for aspiring and emerging leaders, this course bridges leadership theory with highly practical, real-world application. Led by Brad Smith, President of Marshall University and former Silicon Valley CEO, you will discover how to transition from managing performance to coaching potential, moving your teams from 'me' to 'we' to achieve shared objectives.
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By completing this second course in the Principles of Leadership specialization, you will examine the experiences and relationships that have shaped who you are and how you lead. You will create a personal Journey Line and use those insights to develop and refine a mission statement that connects your values, strengths, and aspirations. The course also explores how purposeful leaders build trust, recognize potential, and help others. You will map your growth using a personal journey line. Ultimately, you will translate these insights into a personal leadership mission statement and a functional leadership playbook. Designed for aspiring and emerging leaders, this course bridges leadership theory with highly practical, real-world application. Led by Brad Smith, President of Marshall University and former Silicon Valley CEO, you will discover how to transition from managing performance to coaching potential, moving your teams from 'me' to 'we' to achieve shared objectives.
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By completing this final course in the Principles of Leadership specialization, you will be able to describe the Five P's of leadership (Potential, Purpose, People, Playbook, and Pay-It-Forward) and apply them as a values-driven leadership framework. Designed for aspiring and emerging leaders, this course bridges leadership theory with highly practical, real-world application. What makes this course unique is its focus on actionable frameworks—such as Intuit's 'Design for Delight' (D4D) —coupled with highly interactive scenarios and personal reflections. Led by Brad Smith, President of Marshall University and former Silicon Valley CEO, you will discover how to transition from managing performance to coaching potential, moving your teams from 'me' to 'we' to achieve shared objectives.