Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Social Media Marketing

via SWAYAM Plus

Go to class Write review

This course provides a comprehensive understanding of social media marketing, covering strategy, content, platform-specific execution, analytics and advertising.

It equips learners with practical skills and real-world insights to design, execute, and optimize effective social media campaigns across major platforms.

Intended audience

Social Media Manager, Digital Marketing Executive

Prerequisites

High school cleared

Assessment & certification

Assessment fee: Included — no extra fee
Assessment mode: Online
Assessment type: MCQ
Assessment provider: LeapUp Edutech Private Ltd
Certificate provider: Social Media Manager, Digital Marketing Executive

NCrF level: 5.5 (NCrF credit-eligible)

Syllabus

Week 1: Module 1 - Foundations of Social Media Marketing (Understanding Marketing, Understanding Social Media, Key Platforms Overview, Identifying Target Audience, Setting SMART Goals, Competitive Analysis and Positioning, etc.)
Week 2: Module 2 - (Platform Strategies and Community Building, Facebook Marketing, Instagram Marketing, Twitter Marketing, LinkedIn Marketing, Pinterest Marketing, YouTube Marketing, Building a Community, Engagement Techniques, Handling Negative Feedback, Influencer Marketing)
Week 3: Module 3 - (Advertising, Analytics & Advanced Techniques, Introduction to Social Media Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, YouTube Ads, Understanding Metrics, Platform Analytics Tools, Reporting and Optimization, Social Media for SEO, Social Listening)
Week 4: Module 4- (Ethics, Trends & Real-World Applications, Privacy Policies, Ethical Practices, Handling Misinformation, AI in Social Media, Ephemeral Content, Social Commerce, Virtual and Augmented Reality, Successful Campaigns Analysis, Failed Campaigns Analysis, Brand Storytelling, Interactive Content)