$57

Intended audience

Social Media Executive, Content Creator (Social Media), Social Media Coordinator, Digital Marketing Intern (Social Media Focused), Social Media Ads Trainee, Social Media Community Manager, Influencer Marketing Associate, YouTube & Video Marketing Executive, Facebook & Instagram Ads Specialist, LinkedIn Marketing Associate, Twitter Marketing Associate, Pinterest Marketing Executive, WhatsApp Marketing Specialist, Social Media Analytics Assistant, Micro-Influencer Marketing Coordinator, Social Commerce Specialist, Social Media Customer Support Executive, Social Media Branding & Reputation Manager, Social Media Content Calendar Planner, Community Engagement Specialist

Prerequisites

Familiarity with using computers, smartphones, and the internet. Ability to browse websites, download files, and manage folders on a device. Understanding of basic digital security practices (e.g., creating strong passwords, recognizing phishing emails).

Assessment & certification

Assessment fee: ₹1,000
Assessment mode: Online proctored
Assessment type: MCQ
Assessment provider: Maharashtra Knowledge Corporation Limited
Certificate provider: SWAYAM Plus and Maharashtra Knowledge Corporation Limited and SWAYAM Plus

NCrF level: 4.5 (NCrF credit-eligible)

Syllabus

Week 1: The iLike Certificate in Basics of Social Media Marketing is a structured 60-hour program covering digital marketing strategies, social media optimization, and audience engagement techniques.
Week 2: Module 1: Introduction to Digital Marketing and Social Media:Fundamentals of digital marketing, its importance, and evolution, Types of digital marketing: Social media, SEO, PPC, email marketing, influencer marketing and Comparison of traditional vs. digital marketing
Week 3: Module 2: Social Media Platforms and Strategies:Overview of Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and WhatsApp Marketing, Organic vs. paid marketing strategies for audience growth and Building a social media content calendar for effective planning
Week 4: Module 3: Social Media Advertising and Analytics:Creating ad campaigns on Facebook, Instagram, LinkedIn, and YouTube, Using Facebook Ads Manager and Power Editor for ad optimization and Tracking social media metrics and analyzing audience behavior
Week 5: Module 4: Advanced Social Media Techniques:Visual storytelling and the impact of engaging content, Live streaming for brand awareness and audience interaction and Influencer collaborations and micro-influencer marketing
Week 6: Module 5: Ethical Marketing and Emerging Trends:Privacy and security considerations in social media marketing, Sustainable and eco-friendly digital marketing practices and The psychology of social media engagement and consumer behavior
Week 7: By the end of the course, learners will have hands-on expertise in social media marketing, campaign management, and audience targeting, making them job-ready for digital marketing roles or social media-driven businesses.