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Digital Marketing Basics: Getting Started Online (B-SkillFull Campaign)

via SWAYAM Plus

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Learn the foundational concepts of digital marketing and how to build an online presence. This beginner-friendly course covers key strategies in SEO, social media, email marketing, and content creation to help you start marketing effectively in the digital world.

Intended audience

Digital Marketing Assistant, Social Media Coordinator, SEO Trainee, Content Marketing Executive, Email Marketing Associate, Marketing Intern, Online Brand Promoter, Entry-Level PPC Specialist

Prerequisites

Open to all learners; no prior experience needed. Suitable for students, professionals, freelancers, and small business owners.

Assessment & certification

Assessment fee: ₹1,000
Assessment mode: Online proctored
Assessment type: MCQ
Assessment provider: Hoping Minds
Certificate provider: SWAYAM Plus and Hoping Minds and SWAYAM Plus

NCrF level: 6 (NCrF credit-eligible)

Syllabus

Week 1: Learn the basics of digital marketing and how it differs from traditional methods.
Week 2: Understand key channels like SEO, SEM, social media, email, and content
Week 3: Explore customer journeys, digital funnels, and campaign types.
Week 4: Build websites and landing pages using UX/UI principles and CMS tools.
Week 5: Master SEO with keyword research, meta tags, and backlinking.
Week 6: Run Google Ads with focus on bidding, budgeting, and ad performance.
Week 7: Create email campaigns with segmentation, automation, and tracking.
Week 8: Develop content like blogs and infographics and plan its distribution.
Week 9: Analyze data using Google Analytics, UTM links, and attribution models.
Week 10: Build a complete digital strategy with goals, KPIs, and tracking tools.