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As a candidate for this certification, you are a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant. You are responsible for implementing solutions that:
Attract and convert leads.
Build brand awareness.
Standardize omnichannel messaging.
Deliver marketing insights.
You are responsible for:
Configuring the core marketing application to include segmentation, email marketing, interactive customer journeys, and real-time journeys.
Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
Maintaining compliance with data privacy and security regulations.
Intended audience
Dynamics 365 Marketing Functional Consultant, Dynamics 365 Marketing Developer, Dynamics 365 Marketing Solution Architect
Prerequisites
- As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including integration of:
- The Microsoft Power Platform
- Other Dynamics 365 customer engagement apps
- Dynamics 365 Customer Insights - Data
- Dynamics 365 Customer Voice
- Microsoft Teams
- Other Microsoft 365 applications
- You should understand:
- Industry terminology
- Priorities
