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Customer Churn Prediction Models

via SWAYAM Plus

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Overview

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Customer retention is a critical challenge across industries, and understanding churn is key to sustainable growth.

This course equips learners with the knowledge and practical skills to analyze, predict, and mitigate customer churn using data-driven approaches.

The course emphasizes actionable insights, enabling learners to design effective retention strategies that directly impact business performance.

Intended audience

Data Analyst (Growth), Marketing Analyst, CRM Analyst

Prerequisites

  • B.Tech/B.Sc

Assessment & certification

  • Assessment fee: Included — no extra fee
  • Assessment mode: Online
  • Assessment type: MCQ
  • Assessment provider: Amypo
  • Certificate provider: Data Analyst (Growth), Marketing Analyst, CRM Analyst

NCrF level: 7 (NCrF credit-eligible)

Syllabus

  • Week 1: Build churn models end‑to‑end: feature engineering, model selection, uplift ideas, and business actioning with retention playbooks.

Taught by

Amypo Trainer

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