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The course aims to provide a good understanding of Industry Research, which is a critical component of market intelligence. While data analysis and analytics are hot topics today, it is imperative that data collection, processing and insight generation is equally important, and therein lies its potency. This course is sector / industry agnostic, and can serve as a good starting point for anyone who wishes to skill up on market research basics, methodolies, tools which are relevant for a startup, a mid-sized firm, as also an established enterprise.
Intended audience
Market Research Analyst, Industry Analyst, Subject Matter expert, Analyst, Research Executive, Program Manager, Market Intelligence Manager
Prerequisites
- Any student enrolled in UG Programmes
Assessment & certification
- Assessment fee: Included — no extra fee
- Assessment mode: Online
- Assessment type: MCQ
- Assessment provider: First MR
- Certificate provider: SWAYAM Plus and First MR
