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This six-week course offers a comprehensive exploration of the transformative role of AI in Digital and Social Media Marketing. Beginning with digital marketing foundations, learners will build AI-powered websites and understand evolving consumer trends. The course then covers SEO and performance analytics, including keyword research and AI-driven web analysis. In the SEM and Paid Marketing module, learners will create Google Ads, develop ad copies, and apply AI tools for smart bidding. Social Media and Influencer Marketing dives into platform algorithms, AI-powered automation, and content calendar creation. Email, Mobile, and Conversational Marketing includes AI-driven campaigns, Chatbots, and messaging strategies. The final module focuses on AI-powered content creation, video marketing, sentiment analysis, and future trends like the Metaverse and AR/VR. With hands-on projects throughout, learners will gain practical expertise to design data-driven, personalized, and ROI-focused AI marketing strategies.
