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Tourism as an industry offers a set of offerings that is a combination of both tangibles and as well as intangibles. There is a mix of stakeholders involved in shaping and delivering a complete tourism offering. On one hand marketers are putting consistent efforts to market tourism offerings at their best and on the other hand tourism consumers i.e., tourists behaviour is constantly evolving due to technological advancements and changing societal norms.This course provides a comprehensive introduction to the exciting world of tourism. The course has been designed to delve into understanding of tourist behaviour and analysing effective tourism strategies. The course aims to enable learners in understanding the changing paradigms of tourism. At the beginning the course will cover the introduction to services marketing followed by the fundamentals of tourism marketing. Furthermore, the course will enable participants to explore the behaviour of tourists and also focuses on developing strategies for tapping potential tourists.Finally, the course rides on the internet revolution and provides deeper insights on how tourists consume information and communicate with tourism organisations. Topics like Social Media Content, Chatbots, Use of Virtual Reality (VR), Augmented Reality (AR), and the role of travel and food blogs in tourism promotion are also covered in the course.Overall, this course will equip the participants with a foundational knowledge of tourism, allowing them to understand the industry, analyze tourist behavior, and develop effective marketing strategies using modern day marketing media.Key Takeaways:Tourism Marketing FundamentalsTourism Marketing StrategiesTourist BehaviourDestination MarketingDigital Transformation in Tourism
