Simulated Practice: Transform into a "Tourism CEO" and plan a popular tourist attraction from scratch - site selection, traffic generation, service design, crisis management... Create your own "blockbuster destination" with your own hands!
Hardcore skills: Learning to predict tourists' preferences with big data, restoring historical sites with AR technology, and even designing a thrilling travel route that makes tourists scream with Maslow's hierarchy of needs.
Industry Black Technology: Unveiling the Algorithm of Red Book's Product Recommendation and the Logic of Douyin's Viral Hits, Mastering the "Traffic Code" to Transform a Destination from Obscurity to Overcrowding.
You will encounter these "mind-boggling challenges":
Saving Endangered Ancient Towns: How to Find the Golden Mean Between Commercialization and Original Ecology?
Breaking the "Flash in the Pan" Curse: How Long Can the Popularity of Zibo Barbecue Last? Where Will the Next "Top Trend" Emerge?
Disaster-level crisis PR: If a popular tourist spot is suddenly exposed for overcharging, how to reverse its reputation within 24 hours?
After completing this course, you will possess "superpowers":
See through the essence at a glance: From Disney's magic of happiness to Universal Studios' IP craze, understand the underlying logic of top players.
Holding the industry's key: scenic area rating standards, smart tourism systems, carbon-neutral scenic area planning... Get ahead of the curve on industry trends for the next decade.
Cross-border excellence: Use economic models to predict tourist flow, apply psychology to design visitor experiences, and employ ecology to protect the green mountains and clear waters - become a "tourism +" multi-disciplinary talent!
There are no limits in the classroom!
Big shot drops in: Inviting the director of culture and tourism and the owner of a popular online-famous homestay to share the "real battle situation" on the spot.
Global Perspective: Analyzing Iceland's Aurora Marketing and Japan's Kumamon IP to Unlock the Dimensional Strike of International Cases.
"Rampage Practice: Go Deep into Tourist Attractions as a 'Secret Guest', and Swap a Survey Report for a Lifetime VIP Card of the Attraction!"
The future is here:
When the metaverse meets tourism, when AI tour guides replace human interpreters, and when carbon neutrality reshapes industry rules - are you ready to become the "new tourism helmsman" who disrupts the traditional model?
Join us, and you'll learn not only management but also how to make the world fall in love with the landscapes you design!
