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This collection of learning shows you how to use Google Analytics to answer common business questions. This course will teach you how to:
- Use standard and customized reports to answer your business questions and organize the reports for your teams
- Visualize your user journeys using various exploration techniques
- Use key events to gain insights into the actions that are most important to your business
- Use segments to compare how different groups of users interact with your site
- Take advantage of connecting Google Ads to Google Analytics to understand and optimize your marketing
