By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to:
- Describe the importance of AI throughout Google Ads campaigns.
- Prepare an AI automation strategy that aligns to your business goals.
- Identify the benefits of using cross-channel AI-powered campaigns and tools.
- Explain the importance of adopting an agile mindset, and adopt flexible budgets to respond to demand and drive real business outcomes.
- Use Google Ads reporting and insights to bring transparency to Google’s AI.