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Skillshare

Ultimate Google Analytics 4 (GA4) course + 50 practical tips

via Skillshare

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Overview

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This course is designed to understand how Google Analytics 4 works as a tool. Teaching is based on 50 practical tips from the tool setup and data analysis in the interface.

Syllabus

  • Introduction
  • Basic data description
  • How the measurement is done
  • User identification
  • Session definition
  • Session adjustment
  • Bounce rate and engagement rate
  • Active users and users
  • Time measurement
  • Basic interface elements
  • Real time report
  • Time range granularity
  • Primary and secondary dimension
  • What to remember when doing analytics
  • GA4 - basic setup
  • GA4 - hardcoded measurement
  • GA4 - GTM setup
  • GA4 - scroll tracking
  • GA4 - additional setup
  • GA4 - goal setup
  • _00006Filtering and sorting
  • GA4 - UA vs. GA4
  • GA4 - Free form
  • GA4 - conversion rate
  • GA4 - conversion rate in the interface
  • GA4 - funnel exploration
  • GA4 - path exploration
  • GA4 - segment overlap
  • GA4 - reports customisation
  • GA4 - Tips - Browser's language
  • GA4 - Tips - Location data
  • GA4 - Tips - Browser conversion rate
  • GA4 - Tips - Device category
  • GA4 - Tips - Mobile device and screen resolution
  • GA4 - Tips - Page speed insights
  • GA4 - Tips - Mobile operating system
  • Tip 33 34 Linking GA4 with G Ads and Search console
  • How to use UTM parameters
  • GA4 - Tips - Landing pages
  • GA4 - Tips - Paid traffic to landing pages
  • GA4 - Tips - Custom channel grouping
  • GA4 - Tips - Site search data
  • GA4 - Tips - Product performance
  • GA4 - Age, gender and enabling demographic data
  • GA4 - Calculated metrics
  • GA4 - Exit and exit rate
  • GA4 - Search query and search keyword
  • GA4 - Session query and landing page
  • GA4 - Traffic sources evaluation
  • Tip 31 32 Checkout flow analysis
  • GA4 - Custom alerts
  • GA4 - Annotations
  • GA4 - Account structure and user's permissions
  • OUTRO

Taught by

Pavel Brecik

Reviews

4.8 rating at Skillshare based on 75 ratings

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