Discovering the Persona View of the SAP Business Suite Buying Centers

This course introduces the Buying Center narrative, which reinforces the shift from a product-centric view of selling SAP solutions to a customer-centric view. SAP Business Suite addresses the needs and priorities of different operational areas, such as the offices of the Chief Operating Officer and Chief HR Officer, in different but complementary ways. By tailoring your pitch to the needs of each of these different stakeholders, you can effectively tell the story of how SAP Business Suite can bring out the best in the areas that matter most to them.

Syllabus

Introducing the SAP Business Suite Buying Centers

Connecting Every Business Function to Deliver Optimal Business Outcomes
Introducing the SAP Business Suite Buying Centers

Introducing the SAP Business Suite Personas within the Key Buying Centers

Introducing the Chief Financial Officer (CFO) Narrative for SAP Business Suite
Introducing the Chief Purchasing Officer (CPO) for SAP Business Suite
Introducing the Chief Operating Officer (COO) Narrative for SAP Business Suite
Introducing the Chief Human Resource Officer (CHRO) Narrative for SAP Business Suite
Introducing the Chief Revenue Officer (CRO) Narrative for SAP Business Suite
Introducing the Chief Information Officer (CIO) Narrative for SAP Business Suite
Introducing the SAP Business Suite Personas within the Key Buying Centers

Illustrating the Value of the SAP Business Suite Personas within the Key Buying Centers through Case Studies

Exploring how SAP Business Suite Creates Value through TechBloom
Exploring how SAP Business Suite Creates Value through AutoNova
Illustrating the Value of the SAP Business Suite Personas within the Key Buying Centers through Case Studies