This course introduces the design thinking methodology and helps participants practice in-demand skills such as problem-solving, critical thinking, and creativity. The first section focuses on unpacking and framing problems using techniques such as Persona and Customer Journey Map.
The second section focuses on ideation, prototyping, and testing to create user-centric solutions.
Overview
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Syllabus
- The Problem Space
- Alignment - team charter and project kick-off
- Discovery - the design challenge and the project scope
- Insight - stakeholder ID and interviewing techniques
- Framing - persona design, insights, and POV
- The Solution Space
- Ideation - idea generation, clustering, and VPD
- Prototyping and storytelling - demonstrating ideas
- Testing - idea validation
- Coaching - extra coaching tools
- Downloads
- Course Assignment