Overview
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This Specialization is designed for learners who want to build practical sales skills they can apply throughout the customer journey. Through three courses, you’ll develop a foundation in professional selling, learn strategies for prospecting and generating leads, and build skills for navigating objections, negotiating, and closing sales. By the end of the Specialization, you’ll be prepared to engage prospective customers, communicate value, build productive relationships, and apply effective sales strategies across real-world business scenarios.
Syllabus
- Course 1: Sales and Business Foundations
- Course 2: Sales Prospecting and Lead Generation
- Course 3: Sales Negotiation and Closing Strategies
Courses
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Chegg Skills' Sales Negotiation and Closing Strategies course introduces learners to practical techniques for navigating objections, negotiating with customers, and moving sales conversations toward a successful close. Learners explore common sales objections, buyer signals, negotiation approaches, and closing techniques that support productive customer relationships and sales outcomes. Through hands-on learning and real-world sales scenarios, learners practice responding to objections, navigating negotiations, recognizing opportunities to close, and selecting strategies based on customer needs and sales situations. By the end of the course, learners will understand how effective negotiation and closing techniques contribute to successful sales conversations and be prepared to apply these strategies in professional sales environments.
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Professional Sales Foundations introduces learners to the core principles, terminology, and business concepts that drive successful sales organizations. Through practical exercises and realistic business scenarios, learners explore how organizations create value, how customers make purchasing decisions, and how effective sales professionals build lasting customer relationships. Throughout the course, learners examine different sales industries and business models, explore the stages of the buyer's journey and the sales cycle, and practice identifying how customer needs evolve throughout the purchasing process. By applying these concepts to company case studies, scenario-based activities, and a capstone project, learners gain practical experience analyzing business challenges and developing customer-focused sales strategies. By the end of the course, learners will understand the foundations of professional selling, recognize how business models influence sales approaches, and be prepared to engage customers more effectively across a variety of industries and sales environments.
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Chegg Skills' Sales and Business Foundations course introduces learners to the fundamentals of professional selling and the role sales plays in supporting business success. Learners explore sales models and industries, the buyer's process, and the stages of the sales cycle to understand how businesses connect customer needs with products and services. Through hands-on learning and real-world business scenarios, learners examine how sales approaches vary across business environments and practice applying foundational concepts to customer interactions and sales situations. By the end of the course, learners will understand the relationship between buyer behavior and the sales process and be prepared to apply core sales principles in professional settings.
Taught by
Barry Finder