Welcome to the course ‘Generative AI: From Fundamentals to Business Applications' offered to you by Bocconi University.
In this course, we will get to grips with key concepts, present you with some real-world applications in business and take a look at how companies can translate an AI-based idea into a real-world functioning system that can be exploited effectively and successfully by internal users and customers.
The main objective of this MOOC is to understand the key functioning and logics behind Generative AI and how it can be effectively applied in business contexts. The course will focus on laying down the “building blocks” of the technology, its emerging market structure, its practical applications in business with special reference to emerging use cases and integration logics, as well as the risks and limits that it underpins. The whole course blends solid technological foundations with a business perspective, suitable for students who want to mix technical understanding with managerial points of attention and implications to form a comprehensive and pragmatic view of Generative AI.
Therefore, this MOOC is suitable both for students interested in becoming aware users of Generative AI technologies and participants interested in pursuing further studies to assume managerial roles at the intersection of business functions and Generative AI.
The course is divided into four modules, guiding participants through a structured learning path to understand AI fundamentals and its business applications.
Each module includes videos, video transcripts, interactive activities, infographics, readings and self-assessment quizzes.
Total workload of the course: 50 hours
This MOOC was produced as part of the Edvance project – Digital Education Hub per la Cultura Digitale Avanzata. The project is funded by the European Union – Next Generation EU, Component 1, Investment 3.4 “Didattica e competenze universitarie avanzate".
