The course aims to provide the basic understanding on the concepts on the concepts, theories, and components of Integrated Marketing Communication (IMC) to practitioners and public. Students will be exposed to the planning and implementation of IMC programmes through traditional and new media channels. There are FIVE(5) modules to be completed in this course.
Module 1 (Basic Concept in Marketing Communication) will introduce you to the basic concept and trends in marketing communication.
Module 2 (Components of Integrated Marketing Communication) will introduce you to the basic components of integrated marketing communication, ranging from advertising, digital marketing, alternative marketing to sales promotion.
Module 3 (Managing Your Brand) will explain about managing a brand.
Module 4 (Audience Behaviour) will brief about the decision-making process of the audiences, and factors influencing both consumer market as well as business-to-business market decisions.
Module 5 (Planning an IMC program) will illustrate the planning process of an IMC program.
Do join the course to know more about the essentials of INTEGRATED MARKETING COMMUNICATION (IMC) today!
