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User Interviews

via Nielsen Norman Group

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Details

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Provider

Nielsen Norman Group
Pricing

Paid Course
Languages

English
Effort

7 hours
Sessions

Self-Paced
Level

Beginner

Found in

Interviewing your users will provide insights into their lives, experiences, thoughts, and mindsets. Learn to prepare for and conduct successful semi-structured interviews, avoiding bias or priming participants. You’ll also learn to correctly analyze interview data using thematic analysis, which informs key deliverables like user-need statements, personas, and customer journey maps.

Syllabus

What you will learn

When, why, and how to perform interviews

Which research questions are best informed by user interviews and which are best served by other research methods
Why semistructured interviews are best for UX design projects
How to determine appropriate sample sizes for interview-based studies
How to design a solid interview guide that helps you capture rich, valid data

Skillfully facilitate interviews remotely and in person

How to write effective interview questions without priming participants
How to probe to gather further details and expose hidden values, beliefs, and norms
How verbal and nonverbal cues can be used to build rapport
Opening and closing an interview successfully
Techniques for guiding conversations in the right direction
How to manage nervous or chatty participants, or participants who veer off-topic