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Nielsen Norman Group

Successful Stakeholder Relationships

via Nielsen Norman Group

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Overview

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Build stakeholder support in order to deliver your best work, grow your team and resources, and establish UX as essential business-strategy contributors.

Syllabus

What you will learn

Overcome common stakeholder obstacles

  • Common stakeholder characteristics and obstacles
  • Having crucial conversations
  • Managing stakeholder opinions and feedback
  • Strategic compromise for mutual benefit

Conduct stakeholder research

  • Understand stakeholders and their needs
  • Determining stakeholder needs and expectations
  • Identifying and prioritizing stakeholders with stakeholder mapping
  • Efficiently balancing stakeholder time and their involvement

Negotiate and compromise for mutual benefit

  • Getting buy-in, commitment, and sign-off
  • Developing a tangible stakeholder communication strategy
  • Building business cases for your UX work
  • Ideating with stakeholders
  • Leading workshops with stakeholders

Build political currency

  • Developing a reputation as a leader in research, design, and content
  • Building a network of advocates

Taught by

Katie Sherwin, Sara Paul

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