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Nielsen Norman Group

Storytelling to Present UX Work

via Nielsen Norman Group

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Overview

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Drive action, build emotional connections, and create an impact in your organization by presenting design through compelling stories. You'll leave with templates for presenting designs, a storytelling starter kit, and the confidence to become a master storyteller.

Syllabus

What you will learn

Craft a compelling story

  • Components and construction
  • Building a narrative

Present ideas and concepts at all stages of the design process

  • Turn research findings and design concepts into illuminating stories
  • Integrate storytelling in ideation work

Customize your presentation for your audience

  • Sell ideas to stakeholders and clients
  • Unify development teams around users
  • Selecting a medium for your presentation

Enhance your story with imagery and visuals

  • Create a storyboard to communicate ideas
  • Craft more compelling reports
  • Explore creative mediums for storytelling

Refine your presentation skills

  • Craft your language, presence, and timing
  • Minimize audience distractions

Taught by

Huei-Hsin Wang, Nancy Douyon, Megan Chan, Rachel Krause

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