PowerPoint Storytelling for Business- Design & Present

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Paid Certificate Available
Duration & workload

8 hours 51 minutes
Sessions

On-Demand
Subtitles

English

Found in

Overview

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This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Master the art of designing and delivering compelling PowerPoint presentations that tell a story, engage your audience, and drive results. In this course, you’ll learn to combine design, narrative structure, and animation techniques to communicate more effectively in business settings. Starting with core visual hierarchy principles, you’ll explore how to structure your slides, reduce clutter, and guide audience attention using proven design patterns. As you progress, you’ll learn to craft powerful opening slides, integrate branding elements, and apply storytelling frameworks like SCQR and the Pyramid Principle. With each module, you’ll gain hands-on practice through real-world assignments. You’ll dive into advanced techniques using Morph and animation to bring your slides to life, while also mastering data visualization, impactful text design, and ending slides that resonate. Tools like AI-assisted content drafting and PowerPoint’s Presenter View are also covered to enhance your workflow and delivery. This course is ideal for business professionals, consultants, marketers, and anyone who presents ideas to clients, teams, or stakeholders. No prior design experience is required, but familiarity with PowerPoint basics will be helpful. The difficulty level is Intermediate. By the end of the course, you will be able to design visually engaging slides, structure business narratives effectively, animate key elements using PowerPoint features like Morph, and deliver presentations that leave a lasting impression.

Syllabus

Introduction

In this module, we will introduce you to the world of visual storytelling through PowerPoint. You will learn the key concepts behind creating presentations that resonate with your audience, along with an overview of the course structure and outcomes. By the end of this section, you’ll be equipped with a clear understanding of the skills you will gain throughout the course.

Visual Hierarchy

In this module, we will explore the fundamentals of visual hierarchy and its crucial role in designing PowerPoint slides. You’ll learn how to structure your slides to guide your audience’s attention and optimize content flow. From reducing text to applying design principles, this section will equip you with the tools to create clear, engaging, and professional presentations.

Presentation Openings

In this module, we will focus on the power of a strong presentation opening. You’ll learn how to craft visually engaging title slides, design custom transitions, and use animations to create a memorable first impression. By the end of this section, you’ll be equipped with the skills to design powerful opening slides that captivate and engage your audience right from the start.

Template & Brand Book Creation in PowerPoint

In this module, we will focus on the key elements of template and brand book creation within PowerPoint. You will learn how to choose and apply color schemes, select fonts, and incorporate icons to maintain brand consistency and visual coherence. By the end of this section, you will be able to create polished, professional presentations that align with your brand identity and captivate your audience.

Visual Storytelling Frameworks in Presentations

In this module, we will dive into the core frameworks that enhance visual storytelling in presentations. You’ll learn how to apply the SCQR framework and the Pyramid Principle to structure your narrative effectively. Additionally, we’ll guide you through creating a blueprint for your PowerPoint presentation that ensures your storytelling is clear, compelling, and visually engaging.

Drafting Presentation Content for Storytelling

In this module, we will guide you through the process of drafting content that enhances your storytelling in presentations. You’ll learn how to leverage AI tools for content creation and efficiently transform drafts into a polished presentation format. Additionally, we’ll provide a resource file to help you stay organized and optimize your drafting process, ensuring smooth workflow from start to finish.

Presentation Design with Morph

In this module, we will explore advanced design techniques using the Morph feature in PowerPoint. You’ll learn how to arrange titles, incorporate and animate icons, and apply Morph to create smooth, dynamic transitions between slides. By the end of this section, you will have mastered the use of Morph to elevate the visual impact of your presentations, making them more engaging and fluid.

Storytelling with Data – Chart Design for Data Visualization

In this module, we will focus on how to design, customize, and animate charts to tell a compelling story with data. You’ll learn how to align charts with your presentation’s branding, highlight key data points, and apply dynamic animations to make your charts more engaging. By the end of this section, you’ll be equipped with the skills to create visually compelling and effective data visualizations that enhance your storytelling.

Visual Storytelling with Large Text

In this module, we will explore how to effectively use large text in your presentations to create a powerful visual impact. You’ll learn how to apply Morph transitions to make your text dynamic and how to animate secondary text elements for consistent storytelling. By the end of this section, you will be able to use large text creatively and effectively to captivate your audience.

Presentation Design – Question

In this module, we will focus on using questions and animated icons to elevate your presentation design. You’ll learn how to strategically use rhetorical questions to engage your audience, while also using animated icons and Morph transitions to add visual interest and highlight key points. By the end of this section, you will be able to create engaging, thought-provoking presentations that hold your audience's attention.

Presentation Design – Resolution

In this module, we will guide you through the design and animation techniques that bring your presentations to life. From creating product showcase templates to integrating creative visuals and text, you’ll learn how to craft slides that tell a compelling story. Additionally, we’ll explore advanced PowerPoint animation tools to ensure your slides are dynamic, professional, and visually captivating.

Presentation Design – Call to Action

In this module, we will focus on creating impactful call-to-action slides that drive audience engagement. You’ll learn how to design icons for Morph transitions, animate text and buttons for interactivity, and apply advanced animation techniques to bring your slides to life. By the end of this section, you will be able to design dynamic slides that encourage your audience to act while enhancing the visual appeal of your presentation.

Presentation Design – Ending Section

In this module, we will explore techniques for crafting a powerful and memorable ending to your presentation. From dramatic animations using Morph to designing engaging "About Us" and "Thank You" slides, we will guide you through the key elements that ensure your final slides make an impact. You’ll also learn how to use negative space and advanced animations to create a dynamic, polished finish and invite audience interaction.

Reviewing a PowerPoint Presentation

In this module, we will guide you through the process of reviewing your PowerPoint presentation to ensure design consistency and polish. You’ll learn how to use Slide Sorter and Slide Zoom to assess the overall flow and coherence of your slides. Additionally, we’ll show you how to preview animations, ensuring all transitions and effects are seamless and professionally executed.

Live Presenting – Presentation & Speaking Skills

In this module, we will focus on the skills you need for delivering a successful live presentation, both in-person and online. You’ll learn how to leverage Presenter View for seamless slide management during Zoom calls, as well as essential techniques for engaging with your audience. We’ll also provide a live example to showcase effective presentation and public speaking skills, giving you practical insights to enhance your presentation delivery.

Conclusion

In this final module, we will wrap up the course and provide our closing thoughts. You will be thanked for your dedication in completing the course, and we’ll encourage you to apply your newfound PowerPoint skills to create impactful presentations in your professional and personal life.