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Nielsen Norman Group

ResearchOps: Scaling User Research

via Nielsen Norman Group

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Overview

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Regardless of your team or organization size, developing a ResearchOps function can help your organization improve the efficiency, quality, and insightfulness of your research.

Syllabus

What you will learn

Advocate for ResearchOps

  • Understand what ResearchOps is
  • Be prepared to argue why it’s needed
  • Prove the return on investment

Identify process improvements to boost efficiency

  • Streamline and expand recruitment
  • Create an internal research panel
  • Track and manage research requests
  • Foster a strategic research culture

Build research capacity

  • Create a User Research Playbook
  • Plan research skill development
  • Democratize research effectively and responsibility

Socialize user research insights

  • Build a research repository
  • Highlight insights through atomic research

Grow a formal ResearchOps function

  • ResearchOps roles and responsibilities
  • Hiring for ResearchOps
  • Tracking the effectiveness of ResearchOps initiatives
  • Hire for ResearchOps

Taught by

Eniola Abioye, Maddie Brown, Maria Rosala

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