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Informative Microcopy: Titles, Headings, Cards, and More

via Nielsen Norman Group

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Overview

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Craft informative microcopy that empowers users through systematic writing, evaluation, and testing. Leverage informative microcopy to enable quick, informed user decisions. Reduce subjectivity and confidently write for every situation. Validate that your informative microcopy actually helps users.

Syllabus

Course Curriculum

Introducing Informative Microcopy (5 Lessons, 44 min)

  • Course Overview & Downloads
  • Copy Types: Long-Form, Short-Form, and Micro
  • Informative Microcopy
  • Informative Micro + Long-Form Copy
  • The 3 C's of Informative Microcopy

Goal 1: Clarity (3 Lessons, 45 min)

  • Keep Your Microcopy Informative
  • Editing for Clarity
  • Writing for Clarity

Goal 2: Concision (4 Lessons, 49 min)

  • Get Your Microcopy Read
  • Common Concision Mistakes
  • Length and Character Limits
  • Editing for Concision

Goal 3: Character (2 Lessons, 31 min)

  • Make Your Microcopy Memorable
  • Balance Character with Clarity

Strategies for Writing Informative Microcopy (3 Lessons, 40 min)

  • Planning Informative Microcopy
  • Editing Informative Microcopy: A Checklist
  • Writing Microcopy with AI

Evaluating Informative Microcopy (3 Lessons, 35 min)

  • What Should You Evaluate?
  • Metrics for Informative Microcopy
  • Qualitative Research

Conclusion (1 Lesson, 4 min)

  • Final Takeaways

Taught by

Kate Moran

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