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Nielsen Norman Group

Demonstrating UX Value

via Nielsen Norman Group

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Overview

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Translate UX outcomes into business value to influence stakeholders and secure buy-in. Prove the value of UX using the right metrics. Build buy-in with key business partners. Articulate your impact on the bottom line.

Syllabus

Course Curriculum

Introduction (1 Lesson, 3 min)

  • Course Overview & Downloads

Defining Value (3 Lessons, 45 min)

  • Organizations Define Value through Strategy
  • Value Is Only Created by Pursuing Strategic Objectives
  • How to Prove You’ve Created Value

Measuring Value (5 Lessons, 65 min)

  • Quantitative Indicators
  • Qualitative Indicators
  • Trailing Indicators
  • Leading Indicators
  • Combining Indicators

Project Value (3 Lessons, 55 min)

  • How Does UX Create Value on a Project Basis?
  • How Do Success Criteria Guide Decisions During a Project?
  • Demonstrating Value to Project Partners and Stakeholders

Strategic & Product Value (3 Lessons, 50 min)

  • The Value of UX Design to Stakeholders
  • How Does UX Create and Track Value Over the Long Term?
  • How Do Measurable Success Criteria Help Beyond the Scope of a Project?

Conclusion (1 Lesson, 3 min)

  • Final Thoughts

Taught by

Pavel Samsonov

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