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Nielsen Norman Group

Measuring UX and ROI

via Nielsen Norman Group

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Overview

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Strategically benchmark to track improvements in your product’s experience and compare your product against competitors. Collect data that you can use to demonstrate the value of design to your stakeholders or clients. Leave the course with a customized plan to benchmark and calculate the return on investment for your product or service.

Syllabus

What you will learn

Establish or reinforce a benchmarking practice

  • When, why, and how to collect UX benchmarks
  • Choose and define meaningful UX metrics
  • Decide which benchmarking methodologies you’ll use (surveys, analytics, or quantitative usability testing)

Track UX improvements over time

  • Determine whether or not design changes are having a positive impact on the experience
  • Compare your experience against your competitors

Determine and prove the value of UX

  • Calculate the return on investment (ROI) of UX projects
  • Connect UX metrics to business goals (KPIs)
  • Put a monetary value on improved experiences
  • Use ROI to decide whether or not to fund a project

Taught by

Anna Kaley, Rachel Banawa, Garrett Goldfield, Page Laubheimer, Tim Neusesser

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