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Nielsen Norman Group

Becoming a UX Strategist

via Nielsen Norman Group

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Overview

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Understand the complex role of the User Experience Strategist and how it differs from other UX roles. We’ll map out who UX Strategists typically work for and collaborate with. We’ll also review emerging standards, skills, and knowledge UX Strategists need to master in order to achieve success.

Syllabus

What you will learn

Build your UX strategy

  • Define UX vision and mission by aligning user insights and business objectives
  • Deliver a UX roadmap that drives organizational results, along with cultural change
  • Put your UX strategy ideas into action
  • Synthesize customer data from many sources to identify strategic opportunities
  • Recommend innovative products or services

Communicate your UX strategy

  • Target who to involve in creation and execution
  • Build buy-in across Agile development teams
  • Break down silos by orienting your organization around your customers
  • Influence to remove roadblocks and improve the effectiveness of UX teams
  • Mentor, coach, and train all UX team members on UX strategy

Measure and promote the success of your UX Strategy

Taught by

Nancy Dickenson

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