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Nielsen Norman Group

Becoming a UX Coach

via Nielsen Norman Group

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Overview

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To thrive in this field, UX practitioners must cultivate leadership abilities that empower them to drive meaningful change.

Syllabus

What you will learn

Develop the UX coaching mindset

  • Understand the role of a UX coach within their product team
  • Empowerment vs. management
  • Grow in self-awareness, empathy, and positivity
  • Fixed vs. growth mindsets

Gain the communication skills for building a cohesive UX team

  • The importance of active listening
  • Practice inquiry-based leadership with effective question-asking and feedback models
  • Empathetic leadership and recognizing bias
  • Differentiate between strategic and tactical outcomes

Master conflict resolution techniques

  • Identify and address conflicts
  • Collaborative problem-solving
  • Individual team-member communication preferences
  • Identify and resolve common team toxins
  • Create a healthy work environment where everyone can thrive

Craft language to impress stakeholders

  • Convey UX concepts to diverse stakeholders
  • Inclusive communication
  • Framing and adaptive communication

Taught by

Adel Du Toit

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