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Massachusetts Institute of Technology

Entrepreneurship 103: Show Me The Money

Massachusetts Institute of Technology via MITx Online

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Overview

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Your startup needs to get cash positive as soon as possible – and ultimately, profitable. This is how you get there.

Syllabus

  • Understand the Decision-Making Unit
  • Navigate the Decision-Making Process
  • Develop a Pricing Framework
  • Map the Sales Process
  • Choose or Design a Business Model
  • Measure the Cost of Customer Acquisition
  • Estimate the Lifetime Value of Your Customer

Taught by

Bill Aulet and Erdin Beshimov

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