- Evaluate analytics and key performance indicators of marketing efforts in order to understand impact and what tactics work best for your target audience.
In this module, you will:
- Review and analyze results from Dynamics 365 Customer Insights - Journeys insights.
- Learn how to access and interpret analytics with Dynamics 365 Customer Insights - Journeys.
In this module, you'll:
- View journey analytics
- View channel analytics
- View aggregate cross-journey and channel analytics
- View audience insights
- Visualize marketing activities, view entities, and related activities, and customize your marketing calendars.
In this module, you'll:
- Review entity calendars.
- Review form-level calendars.
- Create and customize marketing calendars.
40% Off Career-Building Certificates
AI Engineer - Learn how to integrate AI into software applications
Overview
Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Syllabus
- Evaluate marketing initiatives with analytics in Dynamics 365 Customer Insights - Journeys
- Introduction to Marketing insights
- Contact insights
- Lead insights
- Lead scoring insights
- Account insights
- Segment insights
- Customer journey insights
- Marketing email insights
- Marketing page and form insights
- Website insights
- Social insights
- Redirect insights
- Check your knowledge
- Summary
- Access and interpret analytics with Dynamics 365 Customer Insights - Journeys
- Introduction
- View journey analytics
- View email analytics
- View channel analytics
- View aggregate analytics
- View audience insights
- Build custom reports using Microsoft Fabric integration
- Check your knowledge
- Summary
- Review the marketing calendar in Dynamics 365 Customer Insights - Journeys
- Introduction
- Entity level calendars
- Form-level calendars
- Check your knowledge
- Summary