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Microsoft

Analyze insights in Dynamics 365 Customer Insights - Journeys

Microsoft via Microsoft Learn

Overview

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  • Evaluate analytics and key performance indicators of marketing efforts in order to understand impact and what tactics work best for your target audience.

    In this module, you will:

    • Review and analyze results from Dynamics 365 Customer Insights - Journeys insights.
  • Learn how to access and interpret analytics with Dynamics 365 Customer Insights - Journeys.

    In this module, you'll:

    • View journey analytics
    • View channel analytics
    • View aggregate cross-journey and channel analytics
    • View audience insights
  • Visualize marketing activities, view entities, and related activities, and customize your marketing calendars.

    In this module, you'll:

    • Review entity calendars.
    • Review form-level calendars.
    • Create and customize marketing calendars.

Syllabus

  • Evaluate marketing initiatives with analytics in Dynamics 365 Customer Insights - Journeys
    • Introduction to Marketing insights
    • Contact insights
    • Lead insights
    • Lead scoring insights
    • Account insights
    • Segment insights
    • Customer journey insights
    • Marketing email insights
    • Marketing page and form insights
    • Website insights
    • Social insights
    • Redirect insights
    • Check your knowledge
    • Summary
  • Access and interpret analytics with Dynamics 365 Customer Insights - Journeys
    • Introduction
    • View journey analytics
    • View email analytics
    • View channel analytics
    • View aggregate analytics
    • View audience insights
    • Build custom reports using Microsoft Fabric integration
    • Check your knowledge
    • Summary
  • Review the marketing calendar in Dynamics 365 Customer Insights - Journeys
    • Introduction
    • Entity level calendars
    • Form-level calendars
    • Check your knowledge
    • Summary

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