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LinkedIn Learning

Selling to the C-Suite

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Overview of key learning objectives
1. Understand the C-Suite
  • Who is in today's C-suite?
  • The evolution of the C-suite
  • Define the C-suite buying personas
  • Power in peer-level selling
2. Research the C-Suite
  • Multilevel research is the new norm
  • Focus on the power of three
  • Build the buying vision
  • Map the network
3. Create the Right Mindset
  • See yourself as a C-suite member
  • Handle emotional stress
  • Leverage the network
4. Master the C-Suite
  • Leverage the science of connection
  • The power of listening
  • Provocative questioning
  • Establish credibility
  • The buying visual
  • Gain confirmation of value clarity
Conclusion
  • What's next?

Taught by

Jeff Bloomfield

Reviews

4.7 rating at LinkedIn Learning based on 827 ratings

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