Sales: Data-Driven Sales Management

Introduction

• Welcome
• What is data-driven sales management?

1. Starting with Data-Driven Sales Management

• The conversation starter
• What good data should do
• Choose praise over discipline

2. Generating Results with Data-Driven Sales Efforts

• Teach them why it’s important
• What to watch out for
• Creating a virtuous circle

3. Good Data, Bad Data, Big Data

• The pros and cons of automation
• When data is worthless

4. Start Now

• The golden rule
• Start now: The second golden rule