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LinkedIn Learning

Product Marketing Foundations

via LinkedIn Learning

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Overview

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Explore the stages you should master to get products to market successfully and keep them there. Plus, find out how product marketing adds value to your organization.

Syllabus

Introduction
  • Exploring the product marketing role
1. Product Marketing: The Basics
  • What is product marketing?
  • Product marketing in practice
  • The product marketer role broken down
  • Explaining your product marketing role internally
2. The Product Marketing Framework and Lifecycle: Your Blueprint
  • Exploring the product marketing framework
  • Exploring the discover stage
  • Exploring the strategize stage
  • Exploring the define stage
  • Exploring the get set stage
  • Exploring the grow stage
  • Mapping to the product lifecycle
3. Navigating Product Marketing at the Intersections
  • Product management vs. product marketing
  • How to collaborate with product management
  • Product marketing vs. traditional marketing
4. Building a Successful Career in Product Marketing
  • Is product marketing right for you?
  • The product marketing career progression
  • The product marketing journey
Conclusion
  • Continuing to grow as a product marketer

Taught by

Brad Batesole

Reviews

4.8 rating at LinkedIn Learning based on 1050 ratings

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