What you'll learn:
- Crafting a compelling Go To Market Strategy for launching New Products
- A comprehensive understanding of what is Go To Market Strategy
- Market Analysis and Research
- Competitive Positioning and Product value Proposition
- Pricing and Packaging Strategy and Market Segmentation
- Distribution Strategies and Customer Acquisition
- Branding and Content Marketing
- Product Launch Plan
- Post launch Evaluation and Optimization
Is sales or marketing your passion or profession? Master the skills to launch winning products, enter new markets, and drive business growth.
Do you want to learn how to launch products successfully, analyze the market, and create impactful Go-to-Market (GTM) strategies? You're in the right place! Welcome to “Product Marketing: Go-To-Market Strategy for Product Success”, a practical and comprehensive course designed by Col (Dr) Shabbar Shahid, seasoned instructor with 40+ years of leadership experience in strategy, marketing, and business execution.
Why This Course?
Whether you're a marketing professional, entrepreneur, or product manager, knowing how to take a product from concept to customer is a must-have skill. This course equips you with powerful tools, real-world strategies, and industry frameworks to:
Analyze markets
Identify customer segments
Craft value propositions
Execute product launches
And optimize post-launch performance
What You'll Learn:
Understand the Difference between Traditional Marketing Plans and Go-To-Market Strategies
Apply the 4 Ps of Marketing effectively in real-life business scenarios
Conduct deep Market Research & Analysis
Use frameworks like SWOT, PESTLE, and Porter’s Five Forces for strategic insights
Learn Product Positioning and build a strong Value Proposition
Explore Pricing, Packaging, and Segmentation Strategies
Develop Customer Acquisition and Sales & Distribution Plans
Create powerful Branding and Content Marketing Campaigns
Master the Product Launch Process and Post-Launch Optimization Techniques
All topics are explained in simple, jargon-free language with real-world examples and practical case references.
Who Should Take This Course?
This course is ideal for:
Marketing Professionals – Expand your strategic toolkit and launch campaigns that convert.
Sales Teams – Understand how GTM strategies impact your pipeline and success.
Product Managers – Learn how to position and launch your products effectively.
Entrepreneurs & Startups – Launch your product with a bang and avoid common pitfalls.
Marketing Students – Get hands-on learning of core concepts that go beyond textbooks.
Career Changers – Break into the marketing world with foundational knowledge and confidence.
About the Instructor:
Col (Dr) Shabbar Shahid is an Indian Army veteran and business expert with nearly four decades of experience across leadership, engineering, and corporate strategy. He holds:
A PhD in Management
Postgraduate degrees in Engineering and Business
A “Distinguished Instructor” grading from the Military College of Electronics and Mechanical Engineering
34 years of Army life and a wealth of teaching experience
Learn from a leader who’s been in the trenches and knows what works. Ready to Launch Your Marketing Career?
Enroll now in “Product Marketing: Go-To-Market Strategy for Product Success” and transform your marketing vision into reality!
