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LinkedIn Learning

Media Relations Foundations

via LinkedIn Learning

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Overview

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Learn how to build key relationships with the media and get your company in front of the right audience.

Syllabus

Introduction
  • Media relations 101
1. Media Outlets
  • Pitching newspapers
  • Pitching broadcast media
  • Pitching magazines and blogs
2. Contacting Media Outlets
  • Crafting your pitch
  • Writing a press release
  • Following up with media contacts
3. Preparing for Your Media Interview
  • Prepare your media spokesperson
  • Speaking in sound bites
  • When the media interview goes wrong
Conclusion
  • Fostering good relationships with the media

Taught by

Jessica Chen

Reviews

4.8 rating at LinkedIn Learning based on 702 ratings

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