When you are running a small business, there is a good chance you are also your own publicist. Join entrepreneur Andreea Ayers for a three-day course that will teach you how to handle your publicity like a pro.
Andreea will guide you through her easy-to-implement seven-step process for successfully presenting your company to the world without spending thousands of dollars or hiring a publicist. You will define and craft the story of your brand so you are able to share it with the media. You will learn how to build press connections and reach out to bloggers and editors. Andreea will cover PR tactics that apply to both product and service-oriented businesses. You will explore pitching, writing strong subject lines, running product giveaways with bloggers, and getting your products into the hands of influential people. You will also build strategies for positioning yourself as an industry expert.
By the end of this course, you will have the skills and confidence to generate dynamic, engaging publicity for your company and turn that publicity into sales.
