Doing your own PR can feel intimidating. It is easy to feel like you do not have the right connections or budget to get featured in the media. Andreea Ayers knows exactly how that feels, and in PR for Crafters, she will help you develop a complete action plan for getting and managing press.
No matter how big or small your handmade operation is, Andreea will help you set up the PR plan that is right for you and the way you do business. She will help you identify the types of stories editors are looking for and how to pitch what you sell.
You will learn how to:
- Find out what magazine editors are working on and who to contact
- Tailor pitches to magazines, bloggers, and other media outlets
- Increase sales after you get a press mention
Andreea will help you build a PR plan that does not overwhelm your schedule but stays aligned with your target outlet's editorial calendars. You will master the art of making your work more compelling to editors and more likely to be picked up.
Andreea has started and sold three companies in the last five years, and that success has been bolstered by her DIY approach to getting press. In PR for Crafters, she will take you step by step through her process and offer plenty of tips on making it your own.
