Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Marketing: Copywriting for Social Media

via LinkedIn Learning

Go to class Write review
Coursera Ad

Gain a Splash of New Skills - Coursera+ Annual Just ₹7,999

Learn More → CodeSignal Ad

JavaScript Programming for Beginners

Learn More →

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.

Syllabus

Introduction
  • Effective copywriting is the key to social media success
1. Prepare to Write
  • Creating a buyer persona for social media
  • Establishing your brand's voice
  • Review copywriting tips
  • Understand copywriting formulas
2. Writing Copy for Social Media
  • Write copy for Facebook
  • Write copy for Twitter
  • Write copy for Instagram
  • Write copy for LinkedIn
3. Tools to Help You Create
  • Readability apps for social media posts
  • Spelling and grammar tools
  • Use headline analyzers for social media posts
  • Use thesaurus and dictionary apps for social media copy
4. Review and Refine Copy for Social Media
  • A/B testing social media copy
  • Leverage audience feedback in posts
  • Review analytics for social media post performance
Conclusion
  • Continue refining your social media copywriting skills

Taught by

Michaela Alexis

Reviews

4.7 rating at LinkedIn Learning based on 3723 ratings

Start your review of Marketing: Copywriting for Social Media

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.