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LinkedIn Learning

Marketing Analytics: Setting and Measuring KPIs

via LinkedIn Learning

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Overview

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Gain the skills and knowledge needed to leverage data-driven insights to make strategic decisions, optimize your marketing efforts, and drive business growth.

Syllabus

Introduction
  • Demystifying measurement in business
1. Setting the Foundation for Your KPIs
  • What are KPIs and Why Do They Matter?
  • How to Set Effective KPIs: SMART Methodology
2. Metrics and Relational Metrics
  • What are metrics and how can we use them?
  • What's the difference between a KPI and a metric?
  • Qualitative metrics and quantiative metrics
  • Avoiding vanity metrics
  • Proxy metrics
  • Calculated metrics
3. KPIs by Business Vertical
  • Critical Metrics for E-Commerce Success
  • Critical Metrics for E-Commerce Success Part 2
  • Key Metrics for subscription businesses
  • Key Metrics for subscription businesses Part 2
  • Key metrics in the service industry
4. Measuring Your KPIs
  • Applying SMART KPIs: Carmen's Bakery Growth Plan
  • Meeting KPIs: Measuring performance in Sales
  • Meeting KPIs: Measuring performance in Operations
  • Meeting KPIs: Measuring performance in Purchasing
Conclusion
  • Sharing metrics and KPIs with your organization

Taught by

Michael Taylor

Reviews

4.7 rating at LinkedIn Learning based on 298 ratings

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