Monitor Email KPIs

Overview

Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off

One annual plan covers every course and certificate on Coursera. 40% off for a limited time.

Ready to turn your email campaigns into data-driven powerhouses? This Short Course was created to help marketing professionals accomplish strategic KPI monitoring and dashboard management for email campaigns. By completing this course, you'll be able to identify the most important metrics that matter to your business goals, master professional-grade dashboard systems, and confidently present performance data to stakeholders. By the end of this course, you will be able to: List the KPIs commonly tracked in email marketing Update the KPI dashboard with recent email campaign data points This course is unique because it bridges the gap between basic email metrics and strategic business intelligence, teaching you to transform raw campaign data into actionable insights that drive marketing success. To be successful in this course, you should have a background in basic email marketing concepts and familiarity with digital marketing terminology.

Syllabus

Module 1: Email Marketing KPIs Framework

This module equips marketing professionals with strategic KPI monitoring skills and dashboard management expertise for email marketing campaigns.

Module 2: KPI Dashboard Management

Learners will master the systematic process of updating KPI dashboards with email campaign data, transforming raw metrics into strategic business intelligence through effective visualization, contextual annotation, and stakeholder-focused presentation techniques.