Learning LinkedIn Sales Navigator

Introduction

• Sell more effectively with Sales Navigator

1. Stay on Top of Leads and Accounts with Sales Navigator

• When to use LinkedIn and Sales Navigator
• Explore your Sales Navigator homepage
• Zone into the right buyers with defined Personas

2. Identify Key Accounts and Uncover Competitive Intelligence

• Find your priority and new accounts
• Organize your saved accounts in an account list
• Uncover actionable insights using buyer intent
• Gain valuable customer intelligence on account pages
• Map buyer circles for better multithreading

3. Find Leads and Stay Organized

• Create searches to find and prioritize leads based on relationship pathways
• Pinpoint the right buyers based on their actions on LinkedIn
• Uncover leads insights with Lead Pages
• Smarter prospecting with Sales Assistant
• Explore Lead IQ from LinkedIn, the AI-powered tool for prospecting research

4. Build Effective Engagement Strategies for Trusted Relationships

• Establish business relationships with warm referrals
• Effective engagement strategies with InMail
• Share content and access engagement insights with Smart Links
• Explore Message Assist: LinkedIn's AI-powered sales messaging tool

5. Use Sales Navigator While on the Go

• Get familiar with the mobile app

Conclusion

• Where to turn for help with your Sales Navigator questions