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LinkedIn Learning

Lead Generation: Social Media

via LinkedIn Learning

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Overview

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Dramatically increase lead volume and quality without increasing your budget. Get practical strategies for identifying your true audience and crafting effective social media ads.

Syllabus

Introduction
  • Online lead generation made easy
1. What You’re Selling and Why
  • Identify the product or service to sell
  • How to determine the best way to sell your product or service
  • The hidden in plain sight secret to making ads profitable
2. Identify the Audience
  • Identifying who's most likely to buy
  • How to pay the least when advertising
  • How to get attention in today's competitive business climate
  • How to communicate effectively in an ad
3. How to Attract Attention
  • What to say in your video ad to get people to buy
  • How to turn a boring message into straight fire
  • How to get people to take action
4. Videos That Generate Leads
  • How to make a professional video ad with no budget
  • Is advertising actually risky?

Taught by

Billy Gene Shaw

Reviews

4.7 rating at LinkedIn Learning based on 740 ratings

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