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LinkedIn Learning

Improve SEO for Your Website

via LinkedIn Learning

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Overview

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Learn SEO strategies that can help you boost traffic to your website. Get tips for using key SEO tools, building authority, creating a content marketing strategy, and more.

Syllabus

Introduction
  • It's time to do SEO right
1. Core Concepts
  • Understanding SEO
  • SEO components
  • Domain authority
2. Key SEO Tools
  • Understanding Google keywords
  • Keyword research
3. On-Page SEO
  • Important website pages
  • Tags
  • Create a silo structure for your website
  • Submitting sites to search engines
4. Off-Page SEO
  • Building authority
  • Google My Business
  • Creating a content marketing strategy
  • Content marketing strategy schedule
5. An Introduction into Content Marketing
  • Content mix
  • Social media marketing
  • Video marketing for SEO
Conclusion
  • Next steps

Taught by

Sam Dey

Reviews

4.7 rating at LinkedIn Learning based on 479 ratings

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