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LinkedIn Learning

Identifying Your Target Market

via LinkedIn Learning

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Overview

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Explore commonly used demographic and psychographic attributes for identifying your target market, and tips for developing your own business-specific market characteristics.

Syllabus

Introduction
  • Target market essentials
1. Importance of Your Target Market
  • Why is your target market so important?
2. Target Market Framework
  • Define your target market
  • Step 1. Define standard attributes: Demographics
  • Step 1. Define standard attributes: More demographics
  • Step 1. Define standard attributes: Pshychographics
  • Step 2. Develop custom attributes
  • Validation
  • Adjust your strategy
3. Target Market in Action
  • Target market essentials

Taught by

EntrepreneurNOW

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4.7 rating at LinkedIn Learning based on 163 ratings

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