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How to Write a B2B Marketing Plan

via LinkedIn Learning

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Details

Provider

LinkedIn Learning
Pricing

Free Trial Available
Languages

English
Certificate

Certificate Available
Duration & workload

55 minutes
Sessions

On-Demand
Level

Intermediate

Found in

Part of

Develop Your B2B Marketing Skills

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Overview

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Learn how to create, implement, and modify a strategic and successful B2B marketing plan.

Syllabus

1. How to Write a B2B Marketing Plan: The Nuts and Bolts

What is a B2B marketing plan? Why do you need it?
The challenges of creating a B2B marketing plan

2. B2B Marketing Plans: Preparation

Preparation for drafting a B2B marketing plan
How to interview your stakeholders: B2B marketing plans
How to gather key data: B2B marketing plans

3. Parts of a B2B Marketing Plan: An Act of Three

B2B marketing plan flow: The opening, middle, and end
How to open your B2B marketing plan

4. B2B Marketing Plans: The Middle Is the Meatiest

B2B marketing plan: Templates for the middle, part 1
B2B marketing plan: Templates for the middle, part 2
B2B marketing plan: Templates for the middle, part 3
B2B marketing plan: Tips for refining your presentation

5. B2B Marketing Plans: The Conclusion

Presenting your B2B marketing plan: The closing
Presenting marketing plan tips and tricks

6. B2B Marketing Plan Strategy: Putting It into Practice

Your B2B marketing plan: Key takeaways

Taught by

Pam Didner

Reviews

4.4 rating at LinkedIn Learning based on 214 ratings

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