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Learn ways to develop and build a business partnership, as well as how to manage it over time.
Syllabus
Introduction
- Learning the business partnership world
- Partnerships and success
- The BDM role
- Types of partnerships
- Finding the right business partners
- Identifying key stakeholders
- Architecting the deal
- Partner value propositions
- Partner prospect research
- Partner recruitment
- Negotiating a partner deal
- Onboarding your new partner
- Partner management basics
- New initiatives
- Business development careers
- What's ahead
- Leveling up
- The path forward
Taught by
Marcel Badart and Madecraft