Grow Business Pipeline

Overview

Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off

One annual plan covers every course and certificate on Coursera. 40% off for a limited time.

Grow Business Pipeline is an intermediate/advanced course designed for professionals who already have experience in sales or customer-facing roles and a basic understanding of the B2B funnel. In this course, you develop a clear understanding of business development and how it differs from direct selling in driving long-term pipeline growth. Through practical examples and guided activities, you explore how business development activities build awareness, credibility, and access to new opportunities earlier in the funnel. You will analyze realistic scenarios to identify partner organizations that could extend market reach and justify why those partnerships matter. By the end of the course, you will be able to apply partnership thinking to expand your B2B pipeline and explain how strategic business development supports sustainable revenue growth.

Syllabus

Understanding Business Development in the B2B Funnel

In this lesson, you will clarify the role of business development by distinguishing it from direct selling and understanding its impact on long-term pipeline growth.

Identifying Partners to Grow Pipeline

In this lesson, you will analyze a business scenario to identify and justify partner organizations that could expand market reach and accelerate pipeline growth.