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LinkedIn Learning

Developing a YouTube Strategy

via LinkedIn Learning

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Overview

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Trying to launch your very own YouTube channel? Learn how to build a profitable and successful strategy for developing and releasing content that hooks viewers.

Syllabus

Introduction
  • Get your YouTube channel started right
1. Content Strategy
  • Consistency in content
  • Viral vs. audience-building content
  • Trending vs. evergreen content
  • Quality vs. quantity
  • Creating a format for your videos
2. Releasing Strategy
  • Research your competition
  • Optimize for search
  • Planning out your content and release schedule
  • Social media promotion
  • Having a website
Creating and Publishing YouTube Shorts
  • A short look at shorts
Conclusion
  • Keep learning and YouTubing

Taught by

Ash Blodgett

Reviews

4.7 rating at LinkedIn Learning based on 427 ratings

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